Who We Are
A Serious Business is your trusted online hub for comprehensive pharmaceutical information. We provide in-depth, evidence-based details about medications, diseases, and health supplements, alongside timely coverage of pharmaceutical news and research. Our goal is to make complex medical knowledge accessible and useful for both healthcare professionals and the general public.
We are based in the United States and develop content that reflects U.S. clinical practice and regulatory guidance. Whether you are exploring treatment options, comparing medicines, learning about supplement safety, or staying current with drug developments, A Serious Business is your reliable guide.
Our Mission and Values
Our mission is to elevate the standard of online health information by combining scientific rigor with clarity and empathy.
- Accuracy: We rely on high-quality evidence and verify facts before publication.
- Clarity: We explain medical concepts in plain language without sacrificing precision.
- Transparency: We disclose our processes and promptly correct mistakes.
- Inclusivity: We strive to serve diverse audiences with accessible, respectful content.
- Safety: We emphasize safe medication use, risk awareness, and informed decision-making.
What We Offer
Medication Information
Our drug profiles cover indications, dosing and administration, contraindications, interactions, adverse effects, black box warnings, monitoring parameters, pharmacology and mechanisms, use in special populations (such as pediatrics, geriatrics, pregnancy, and lactation), storage, and counseling tips. When appropriate, we include brand and generic names and summarize key counseling points to support safe, effective use.
Disease Insights
We present overviews of conditions that include risk factors, symptom patterns, diagnostic considerations, treatment options, lifestyle measures, and follow-up. Content is framed to help readers discuss options with their clinicians and understand guideline-aligned care pathways.
Health Supplements
Our supplement pages address purported benefits, the strength and limitations of available evidence, typical dosing ranges, safety considerations, potential drug-supplement interactions, quality considerations, and consumer tips for selecting reputable products.
News and Research
We summarize noteworthy studies, regulatory updates, and pharmaceutical news with context, highlighting clinical relevance, study limitations, and what findings may (and may not) mean for patient care.
Tools and Resources
- Practical guides and checklists to prepare for clinical visits.
- Medication and supplement counseling tips.
- Glossaries that define complex medical terms in plain language.
- Frequently asked questions that address common health and medicine topics.
Editorial Standards
Evidence and Sources
We prioritize peer-reviewed research, clinical practice guidelines, authoritative textbooks, and official regulatory labeling from agencies such as the U.S. Food and Drug Administration. Citations and reference notes are included within articles where appropriate, and we clearly distinguish established evidence from emerging or preliminary findings.
Medical Review Process
Content is developed by experienced writers and editors with health and science backgrounds and is reviewed by qualified subject-matter experts for medical accuracy and balance. Fact-checking is conducted prior to publication, and high-impact pages undergo periodic re-review.
Updates and Corrections
We monitor changes in guidelines, labeling, and literature and update pages to reflect new evidence. If we discover an error, we correct it promptly and, when appropriate, include a note describing the nature of the correction.
How We Create Content
Our Workflow
- Topic selection based on clinical relevance, user questions, and evidence gaps.
- Comprehensive literature review and source evaluation.
- Drafting with a focus on clarity, context, and actionable insights.
- Expert review for medical accuracy and completeness.
- Quality checks for readability, consistency, and accessibility.
- Publication with clear date stamps and periodic review cycles.
Plain-Language and Accessibility
We use plain language, define technical terms, provide context for statistics, and avoid unnecessary jargon. We strive for inclusive, respectful language and aim to make content accessible to readers with different levels of health literacy.
Safety and Ethics
Independence and Objectivity
Editorial decisions are guided by evidence and the public interest. We avoid sensationalism and disclose any relevant relationships that could present a conflict of interest.
Privacy
We respect your privacy and aim to collect only the information necessary to operate and improve our services. Do not share personal medical information via email; for individualized medical concerns, please consult a qualified healthcare professional.
Meet the Owner
A Serious Business is owned by Loretta Swancott. Our postal address is: 3200 Civic Center Cir NE, Rio Rancho, NM 87144, United States.
Contact Us
Questions, feedback, or correction requests are welcome. Email: [email protected]. Postal mail: 3200 Civic Center Cir NE, Rio Rancho, NM 87144, United States. Please do not use email for medical emergencies or to seek individualized medical advice.
Medical and Legal Disclaimer
The information on A Serious Business is for educational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician, pharmacist, or other qualified health provider with any questions regarding a medical condition or medication. If you are experiencing a medical emergency, call 911 or your local emergency number immediately. Drug availability, labeling, and standards may vary by country; our content primarily reflects U.S. practice and regulatory context.